Stacking the Weather Show
Once a week, my Weekend Meteorologist produces a package for our 6pm newscast on Wednesdays. After several active weeks of weather, Joe Astolfi put together a package on how hail forms. In order to maximize flow, I chose to track the storms first with his package in the middle of the weathercast.
How is the weather show stacked? Is the most important thing coming right at the top? In this example, I teased the possibility of a Midwest storm on Social Media. I had dozens of retweets and Facebook-shares from people wondering if the snow was a joke or reality. Turns out, we had snowflakes in the air Friday afternoon after all!
There should be a reason for every weather graphic. If it's not essential to the weather story, it doesn't belong in the weathercast! Here is a good example of how the weathercast is stacked with the top story first and the new windowpane 7 Day at the end. Click here to learn more about how I reinvented the extended forecast.